Grand opening quotation of JINGHOPE Garden Building C has been held in marketing center on April 19, 2009. Rainy day still did not reduce the customer's purchase enthusiasm. 36 suits of houses had been purchased by customers on that day.
The real estate market remains in the doldrums, such a good sales performance of JINGHOPE with"zero" advertising has closed realation with the entire co-ordination of sales process. JINGHOPE Guarden has abandoned the traditional ad-gun marketing model and adopted the customer-friends linkage method ,many customers had purchased houses with their friends together. In addition, rigorous investigation of customer's purchase intention made by the sales staff had provided sufficient data support to the whole opening Strategy.
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