Xinsheng Street No.1, invested and developed by Suqian Xinsheng Street Cultural Tourism Development Co., LTD.. The project is located in the central section of the old downtown of Suqian City, with an area of around 89,800 sqm, a plot ratio around 1.65 and greening rate around 43%.

The project has constructed a antiqued business street of about 40,000 sqm, surrounded by three business circles of Xingfu Road Business Zone, Jinying Baolong Business Zone and Wanda Business Zone, by schools such as Sucheng District Experimental Primary School, Sucheng District Government Kindergarten (under construction), Chengbei Road Campus of Suqian Branch School of High School Affiliated to Nanjing Normal University, and by mature supporting facilities including Yunhewan Park, Yellow River Park and Maling Park.